To guide you, the first thing to learn is about keywords and search terms. These are very essential to market your website. You should know the search terms your target audience is using when searching on the search engine. This may sound ordinary, but it is the beginning of the process that will boost your search engine ranking. If you dream to be on the top list and to be known and rank as number one you have to know which keywords and key phrases to use. Oh! Keywords! Keywords! Be creative in choosing one.
Importance of search terms and keywords
Search terms are the words people type in search form of the search engine, while keywords and key phrases are the words you created on your site to match the search terms. Before you go further, you have to understand your audience - I mean your target audience and furthermore, the search terms they usually type in the search engine, This is not a guessing game. Once you hit the word or understand the search term being used these can be included in your website as keywords and key phrases.
Recommended Site:
Google Adwords Keyword Tool
Make-Website.com
Search Engine Guide